TERMA #AfternoonsWithTerma and #ChatsWithTerma Campaign

TERMA #AfternoonsWithTerma and #ChatsWithTerma Campaign

For 10 years we have been working with Terma in the development of a 360° communication of their brand. We integrated the design of the communication strategy and digital marketing with content generation, creativity, and production, among other services that are added to support and enhance its growth. We share with Terma the positive value of accompanying its customers, that is why we loved designing the #AfternoonsWithTerma Campaign in one of the most difficult moments of the pandemic. When people could not leave their houses, we created a digital festival (#InstaFestival) with tips and activities through daily takeovers by influencers. As the campaign impact was very positive, a second edition was made, this time with the production of a series of digital interviews led by Paulina Cocina (#ChatsWithTerma), in which distinguished celebrities took part, such as Juan Minujín, Eugenia Tobal, and Francisco García Ibar, Narda Lepes, and Connie Isla.